Volkswagen Aims to be Amongst the Top 5 automakers in India
Volkswagen aims to topple Toyota, which is at the fifth place amongst the top 5 automakers in India, by the end of 2012. The three brands of the Volkswagen group namely Volkswagen, Skoda and Audi are exhibiting healthy growth in demand.
January 24, 2012: German automaker Volkswagen aims to be listed amongst the top 5 automakers in India. The president and MD of Volkswagen India, Mr. John Chacko said that the group’s three main brands namely Volkswagen, Skoda and Audi are doing well and witnessing a healthy growth in demand allowing the group to be confident about surpassing their Japanese rival Toyota, which currently holds the fifth position amongst the top 5 brands. The overall sales of the Volkswagen group grew by 109% in 2011 to 1,11,623 units. Thus, the group expects the demand for its cars to grow consistently and have strong demand.
Contrary to this, Toyota has also witnessed growth in India as its sales saw rise by up to 82% in 2011 selling 1,36,150 units as against 74,762 units in the same period in 2010. The company witnessed a smooth growth in the sales with the introduction of the entry-level sedan Etios and the hatchback Etios Liva in the Indian automotive market. These two cars also come with diesel heart. The deputy MD of sales and marketing at Toyota Kirloskar, Sandeep Singh commented on the Volkswagens objective to be amongst the top 5 automakers in India by saying, “All the best to VW. We look at our numbers and our plan is to have at least 1,80,000 (in sales) in 2012.”
The Toyota and the Volkswagen are competitors even at global level. The Volkswagen group has seen rise in sales in 2011 despite the slowdown in the industry. The Volkswagen group is endeavouring to become the world’s biggest carmaker by 2018 toppling the GM of US.