Brand Trust Report 2012 Labels Maruti Suzuki as the Most Trusted Automotive Brand

The Trust Research Advisory has released its Brand Trust Report 2012 list, which includes India’s 1000 most trusted brands based on the intensive research conducted on over 2,700 participants across 15 cities.

January 19, 2012: Maruti Suzuki is the most trusted automotive brand in India as per the Brand Trust Report 2012 list prepared by Trust Research Advisory.  The report includes India’s top 1000 most trusted brands based on an intensive research conducted on more than 2,700 participants across 15 cities in India.

Maruti Suzuki is at the 6th position from among the 1000 most reliable brands. The Maruti Suzuki Swift Dzire was evaluated as the most trusted car. The automotive brands following Maruti Suzuki are BMW, Hero Honda, Toyota, Honda, Ford, Audi, Skoda, Hero and Yamaha among the top ten trusted brands.

The CEO of the Trust Research Advisory, Mr. N. Chandramouli said, “The report measures 61 tangible and intangible aspects of brand trust, which combine to encompass all positive behaviors and attitudes toward a brand.”

However, the Hyundai Motor India Ltd. and Tata Motors couldn’t make it to the top ten most trusted automotive brands list, albeit being the second and third largest auto makers of India respectively. Surprisingly! The Tata group’s Chairman Ratan Tata is listed as the top business personality, even though Tata Motors couldn’t even fall in the top ten brands.