Rolls- Royce to recall Ghost sedans sold globally

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The impact of the recall will also affect few Ghost sedans in India -

New Delhi (December 5, 2011): The Ghost model of Rolls-Royce, sibling to Phantom, has been recalled by the company to fix the potential overheating problem in the cooling system of the vehicle. Around 1,900 Ghost sedans sold worldwide are being recalled, including India.

The ultra-luxury brand is now owned by German luxury auto manufacturer BMW AG. The recall of the Ghost at this juncture may affect the plush brand as the company recently re-entered the Indian market after a gap of nearly five decades. Paul Harris, regional director of Rolls-Royce for Asia-Pacific, admits that the recall may impact few cars in India. According to the sources, “It is a voluntary and precautionary measure that we have taken in sync with our global brand philosophy. But so far, there has been no report of a single complaint of malfunctioning from any customer,” said Paul Harris.

The company has sold close to 100 Ghost sedans in India. The British carmaker is cautious about its ultra-niche customers and the brand’s image globally and in India. Therefore, the company is not in mood to take any chances with its brand equity due to the problem of potential overheating in the cooling system of the vehicle.

  1. If RR starts recalling cars for manufacturing defects. I wonder what will happen to the automobile industry…

  2. That’s what you call quality standards and true commitment to customer satisfaction.

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